The Power of Sound

Saigon, Vietnam 1965...
A secret US army base is readying for war......

Let's stop being exploitative and start being creative

A man walked into a large room full of people. He was supposed...

Want Free Gifts

My six year old walked into a departmental store and went up to the gentleman at the counter and asked him...

The Marketing of Love

I have been humming this song for days, and wondering why! It's one of my favourites, but not one to...

Why Pepsi went BLUE!

Whenever you think of a colour, do you feel something? Or whenever you feel something, do you think of a colour?...

It happens only in India

There are two stunningly successful businesses in Mumbai. One is run by 5,000 people and makes roughly Rs.25...

Look Left For Leadership

More than three decades ago, the Vietnam War ended and US troops went home. Yet, ‘Nam still haunts the psyche of many...