Brand Strategy

Old habits die hard. Especially when if comes to Indian eating habits. When Kellogg India Ltd. (Kellogg's), the wholly owned subsidiary of the USD7-billion Kellogg Company, entered the 3000- ton cereal market a few years back, little did it realize the importance of the adage....

Compartive Study

Barista and Café Coffee Day were chosen because of their identical pattern of functioning and growth. They are the only two major players in the national coffee café industry, and their customers consider both as interchangeable brands...

New Avenues

The Indian petroleum industry dates back to 1890 when oil was first struck at Digboi in northeastern India. Oil exploration and production activities were largely confined to the northeast until the 1970s when the most prolific and important Indian producing basin, Bombay High, was discovered...